Welcome To Financial Alternatives, Inc.
Financial Alternatives, Inc. is a Fee-Only registered investment advisory firm that specializes in providing objective, integrated financial planning and investment management services to a select group of clients. We created this website as a tool to communicate with our existing clients and their advisors and also to introduce prospective clients to our company.
Over twenty years ago when Jim Freeman, the founder of Financial Alternatives, Inc., first began working in the financial services industry he quickly realized that individuals and families were not getting the holistic, objective advice they deserved. In fact they were often getting advice that was seriously harmful to their overall financial health.
The reasons for this were easy to identify. The financial services industry was riddled with conflicts of interest. Insurance agents, stockbrokers, bankers, commission driven financial planners and mortgage brokers all had a strong financial incentive to maximize their profits at the expense of their clients. To make matters worse clients' advisors for the most part did not communicate with each other. In fact they frequently viewed each other as competitors or worse yet they often paid each other kickbacks for referrals.
After becoming a Certified Financial PlannerTM Practitioner and working in and studying the financial services industry for several years, Jim concluded that in order for individuals and families to be truly successful in their financial and investment planning they needed a highly trained, independent financial advisory team, loyal only to them and compensated only by them.
Jim reasoned that this independent advisory team would be in the perfect position to become the head coach of the clients' other advisors. He felt this new advisory team should spend a significant amount of time simply listening to their clients and helping them to formulate and quantify their hopes and dreams. He had a hunch that such an advisory team would likely become their clients most trusted advisor. Jim envisioned the advisory team making not only an extremely positive impact on their clients' financial success but also increasing their clients' overall personal satisfaction and peace of mind.
With this ideal in mind Jim founded Financial Alternatives, Inc. in 1991 and immediately assumed the role of loyal, independent advisor to his clients and coordinator of his clients' other advisors. Since then, the Financial Alternatives, Inc. advisory team has realized Jim's initial vision and has grown and prospered. We were recently named by Robb Report/Worth Magazine as one of the top 100 Wealth Management firms in the United States.
The name of our company reflects our desire to provide clients with a compelling alternative to the way financial planning and investment management services have been offered in the past. We selected our logo to represent integration and balance: the integration of money and life; the integration of multiple financial disciplines into a well designed financial and investment plan; and the delicate balance we all must walk between living for today and planning for tomorrow.
The beautiful picture on our home page is of the Scripps Pier in La Jolla California. We are fortunate to have our offices in La Jolla, arguably one of the most picturesque places in the world. Once again welcome to our website. We hope you enjoy the time you spend here and don't hesitate to call us if you have any questions you'd like to discuss further.
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